Are your online customers picking up the phone?
Businesses increasingly need online services to carry more of their service load. But when customers hit a wall online, they call in. And call in…
Just making online services available to customers doesn't get them very far. Customers can typically search static information but not query into transactional information. And when transacting business, customers can't search for information elsewhere on the website without abandoning their transaction and rekeying their entries—and that's when customers rightly will reach for the phone.
KANA addresses this problem by going well beyond traditional search. As customers navigate self-service, they are provided with relevant information within the context of their task, as well as the option of seeking more information along the way to actually solve the problem online. Easily incorporated into your current website, KANA Web Self-Service reduces online abandonment rates. It's used worldwide to support thousands of products and services.
