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Overtone, 360° Social Listening: Key Capabilities

Real-time social listening. Real engagement

The Overtone real-time listening engine collects, analyzes and structures data from social media and online feedback. Insights are immediately available in dashboards that display the emerging topics your customers are talking about, and enable you to respond directly to them as individuals.

Cross-channel feedback.

The advanced, text-processing capabilities of Overtone analyze enormous amounts of unstructured customer-generated data to deliver actionable insights from direct and social media channels. Overtone easily scales to handle ever-larger volumes of input.

Real-time analytics. Intuitive dashboards.

Real-time analysis of customer commentary across channels delivers insights via intuitive dashboards and reports. Topics are categorized and prioritized and users can drill down into layers of detail quickly to access comments verbatim. Important commentary attributes, such as author, source, and demographics, are visible for any comment in any channel.

Cloud enabled, software as a service delivery.

Overtone can be delivered as-a-service, requiring no software or hardware installation. All the administration and reporting features, dashboards and data are available online through a standard web browser anytime, anywhere.

Go where the conversation is.

The most important conversations about your business may not be happening on your Facebook page. Overtone enables you to extract data from public Web sites and data streams—review sites, communities, micro-blogs like Twitter, media sharing and more. Online chatter doesn't have to come from your own customers to provide valuable business insights.